Yahoo! Inc. is an American multinational Internet corporation headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States. According to news sources, roughly 700 million people visit Yahoo websites every month. Yahoo itself claims it attracts “more than half a billion consumers every month in more than 30 languages.”
Yahoo Careers: https://careers.yahoo.com/in/
Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On July 16, 2012, former Google executive Marissa Mayer was named as Yahoo CEO and President, effective July 17, 2012.
According to comScore, Yahoo during July 2013 surpassed Google on the number of United States visitors to its Web sites for the first time since May 2011, set at 196 million United States visitors, having increased by 21 percent in a year
Products and services
Yahoo operates a portal that provides the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo services like Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.
Storing personal information and tracking usage
Working with comScore, The New York Times found that Yahoo was able to collect far more data about users than its competitors from its Web sites and advertising network. By one measure, on average Yahoo had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors. Yahoo retains search requests for a period of 13 months. However, in response to European regulators, Yahoo obfuscates the IP address of users after three months by deleting its last eight bits.
On March 29, 2012, Yahoo announced that it would introduce a “Do Not Track” feature that summer, allowing users to opt out of Web-visit tracking and customized advertisements. However, on April 30, 2014, Yahoo announced that it would no longer support the “Do Not Track” browser setting.
According to a 2008 article in Computerworld, Yahoo has a 2-petabyte, specially built data warehouse that it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion daily events. In contrast, the United States Internal Revenue Service (IRS) database of all United States taxpayers weighs in at only 150 terabytes.
Yahoo provides Internet communication services such as Yahoo Messenger and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage.
Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.
Yahoo Photos was closed on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including bug repairs; the company explained that in 2008 it would instead establish a “universal profile” similar to the Yahoo Mash experimental system.
Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games to provide news and related content. Yahoo provides a personalization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page.
On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.
Co-branded Internet services
Yahoo developed partnerships with broadband providers such as AT&T Inc. (via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.
Yahoo Mobile offers services for email, instant messaging, and mobile blogging, as well as information services, searches and alerts. Services for the camera phone include entertainment and ring tones.
Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.
The results of a Web search are listed on a single page and are prioritized into categories.
As of 2012, Yahoo used Novarra’s mobile content transcoding service for OneSearch.
On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones via Yahoo Messenger.
Yahoo offers shopping services such as Yahoo Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo Auctions were discontinued in 2007 except for Asia.
Yahoo provides business services such as Yahoo DomainKeys, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email and Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo’s tools.
Yahoo Search Marketing provides services such as Sponsored Search, Local Advertising and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network.
Following the closure of a “beta” version on April 30, 2010, the Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.
Yahoo launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms to trigger their ads on search results pages. The system considers bids, ad quality, clickthrough rates and other factors in ranking ads. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and to increase monetization.
On April 7, 2008, Yahoo announced APT from Yahoo, which was originally called AMP from Yahoo, an online advertising management platform. The platform simplifies advertising sales by unifying buyer and seller markets. The service was launched in September 2008.
In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, AOL and Microsoft. But by 2013 this was found to be underperforming in market share and revenue, as Microsoft simply skimmed off four percent of the search market from Yahoo, without growing their combined share.
Yahoo offers cartographic and geographic services via GeoPlanet.
Yahoo Next is an incubation ground for future Yahoo technologies currently undergoing testing. It contains forums for Yahoo users to give feedback to assist in the development of these future Yahoo technologies.
Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo’s search technology. Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.
In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo explained, depends on whether the query is of web, image, news or other information.
Yahoo Meme is a beta social service, similar to the popular social networking sites Twitter and Jaiku.
Y!Connect enables individuals to leave comments in online publication boards by using their Yahoo ID, instead of having to register with individual publications. The Wall Street Journal reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.
Yahoo has invested resources to increase and improve access to the Internet for the disabled community through the Yahoo Accessibility Lab.
Yahoo Axis is a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The browser made its public debut on May 23, 2012. A copy of the private key used to sign official Yahoo! browser extensions for Google Chrome was accidentally leaked in the first public release of the Chrome extension.
Yahoo SearchMonkey (often misspelled Search Monkey) was a Yahoo service which allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites. The service was shut down in October 2010 along with other Yahoo services as part of the Microsoft and Yahoo search deal. The name SearchMonkey is an homage to Greasemonkey. Officially the product name has no space and two capital letters.
Yahoo SearchMonkey was selected as one of the top 10 Semantic Web Products of 2008.
Main article: List of Yahoo-owned sites and services § Closed/defunct services
Geocities was a popular web hosting service founded in 1995 and was one of the first services to offer web pages to the public. At one point it was the third-most-browsed site on the World Wide Web. Yahoo purchased GeoCities in 1999 and ten years later the web host was closed, deleting some seven million web pages. A great deal of information was lost but many of those sites and pages were mirrored at the Internet Archive, OOcities.com, and other such databases.
Yahoo Go, a Java-based phone application with access to most of Yahoo services, was closed on January 12, 2010.
Yahoo 360° was a blogging/social networking beta service launched in March 2005 by Yahoo and closed on July 13, 2009. Yahoo Mash beta was another social service closed after one year of operation prior to leaving beta status.
Yahoo Photos was shut down on September 20, 2007, in favor of integration with Flickr. Yahoo Tech was a website that provided product information and setup advice to users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo closed down the service and redirected users to Yahoo’s technology news section. Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.
Hotjobs was acquired by and merged with Monster.com.
Yahoo Koprol was an Indonesian geo-tagging website that allowed users to share information about locations without the use of a GPS device. Koprol was acquired by Yahoo a year following its inception and, in 2011, 1.5 million people were utilizing the website, with users also based in Singapore, the Philippines and Vietnam. However, eighty percent of users were Indonesian. Yahoo officially discontinued Koprol on August 28, 2012, because it did “not meaningfully drive revenue or engagement”.
Yahoo Mail Classic was announced as to be shut down in April 2013. Yahoo made a notice that, starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. All users of Mail Classic are expected to switch to the new Yahoo Mail, use IMAP, or switch to another email service. In addition, April 2013 brought the closure of Upcoming, Yahoo Deals, Yahoo SMS Alerts, Yahoo Kids, Yahoo Mail and Messenger feature phone (J2ME).
In early July 2013 Yahoo announced the scheduled closure of the task management service Astrid. Yahoo had acquired the company in May 2013 and was to discontinue the service on August 5, 2013. The team at Astrid has supplied its customers with a data export tool and recommended former competitors such as Wunderlist and Sandglaz.
Twitter slide leak on upcoming changes to Yahoo
On December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strategy webcast indicating changes in Yahoo’s offerings.
The following services were in a column under “Sunset”: Yahoo Picks, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo Buzz, del.icio.us, and MyBlogLog. Under the “Merge” column were: Upcoming, FoxyTunes, Yahoo Events, Yahoo People Search, Sideline, and FireEagle.
11 other properties were listed that Yahoo was interested in developing into feature sites within the portal to take the place of the “Sunset” and “Merge” vacancies, including the prior feature services (before the new Yahoo Mail was launched), were Yahoo Address Book, Calendar, and Notepad. Despite Notepad being listed as a feature service instead of sunset or merge in 2010, Yahoo has since taken steps to de-emphasize Notepad. For example, in January 2013, Notepad was no longer linked within the new Yahoo mail service, although it continued to be linked in the older Classic version. Also, starting in mid- to late January 2013, Notepad was no longer searchable.
The blog on the del.icio.us website released a post by Chris Yeh after the slide was leaked in which Yeh stated that “Sunset” doesn’t necessarily mean that Yahoo is closing down the site. Yeh further explained that other possibilities—including del.icio.us leaving Yahoo (through sale or spinoff)—were still being considered: “We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press.” On April 27, 2011, Yahoo’s sale of del.icio.us to Avos was announced.
Yahoo Buzz was closed down on April 21, 2011 without an official announcement from Yahoo. MyBlogLog was then discontinued by Yahoo on May 24, 2011
Yahoo offers a multi-lingual interface. The site is available in over 20 languages. The official directory for all of the Yahoo International sites is world.yahoo.com. The company’s international sites are wholly owned by Yahoo, with the exception of its Japan and China sites.
Yahoo holds a 34.75% minority stake in Yahoo Japan, while SoftBank holds 35.45%, YahooXtra in New Zealand, which Yahoo!7 have 51% of and 49% belongs to Telecom New Zealand, and Yahoo!7 in Australia, which is a 50–50 agreement between Yahoo and the Seven Network. Historically, Yahoo entered into joint venture agreements with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan. In November 2005, Yahoo purchased the minority interests that SoftBank owned in Europe and Korea.
Yahoo used to hold a 40% stake in Alibaba, which manages a web portal in China using the Yahoo brand name. Yahoo in the USA does not have direct control over Alibaba, which operates as a completely independent company. On September 18, 2012, following years of negotiations, Yahoo agreed to sell a 20% stake back to Alibaba for $7.6 billion.
On March 8, 2011 Yahoo launched its Romania local service after years of delay due to the financial crisis.
Yahoo officially entered the MENA region when it acquired Maktoob, a pan-regional, Arabic-language hosting and social services online portal, on August 25, 2009. Since the service is pan-regional, Yahoo officially became Yahoo Maktoob in the region.
On December 31, 2012, Yahoo Korea shut down all its services and left the country, with its previous domain saying in Korean, “Starting from December 31, 2012, Yahoo! Korea has ended. You can go to the original Yahoo! for more Yahoo’s information.”
On September 2, 2013, Yahoo China shut down and is being redirected to taobao.com