As India raises its voice to ensure equal access of internet for all, online retailer Flipkart has pulled out of its partnership with Airtel Zero platform following backlash against the firm on social media.
“We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating and we have a deeper understanding of the implications.”
Based on this, we have decided on the following:
*We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero.
*We will be committing ourselves to the larger cause of Net Neutrality in India. We will be internally discussing over the next few days, the details of actions we will take to support the cause.
*We will be working towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever.
The company changed its stance after the users started giving its applications as 1-star Rating.
Net neutrality implies equal Internet access to netizens and any priority given to an application or company on payment basis is seen as violating the concept.