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Dreaming SLoW-mO

When we dream , we see our-selfs vitnising everything happening around us in the subconscious arena . Each time we enter this world, everything seems to be slowed down like less then 0.5x speed the actual play speed (most of you would have noticed, or notice next time you dream if you haven’t ).

(Getty Images)

Is it the case or Continue reading

Microsoft’s New Security Guards Robot

Microsoft's New Security Guards Robot

Robots are changing the way we live today,the way we do things in our life and the way we develop various things in our life.They are being used in variety of tasks like bolting  a car and  manufacturing various products but now the whole focus of technology of robots seems to be shifting to security business.

Microsoft recently installed  a 5 feet tall robot to protect its Silicon Valley campus .It weighs roughly around 300 pounds.This robot is packed with high definition cameras  and sensors.There is also an artificial intelligence in the robot that can sound alarm when the robot notices something awkward  in the surroundings. It can also read license plates and cross-reference them to see if they’re stolen.

The K5 robots Continue reading

INTEL Broadwell (microarchitecture)

intel broadwell is the Intel's die shrink chipset of its previous generation Haswell Microarchitecture

Broadwell is  Intel’s die shrink chipset of its previous generation Haswell Microarchitecture. It is a tick in Intel’s tick-tock principle. In tick tock principle every tick represents the shrinking of the process technology of the previous microarchitecture and every tock means that it is a new microarchitecture.

Intel has already released its broadwell chipset in september 2014. There are also rumours of new macbook air to come in the mid of 2015 and it is expected to get this chipset. It has Intel HD 5300 GPU unit. Price range for these chipset starts from $281. Clock speed of these chipset is upto 2.9GHz and L3 cache is 4 MB. Base clock speed starts from 800Mhz. These chipset supports upto 16 Gb of memory.

intel broadwell-

Broadwell is Intel’s codename for the 14 nanometer die shrink of its Haswell microarchitecture.

Can these 5 Indian Consumer Brands Go Global?

 Can these 5 Indian Consumer Brands Go Global?

Can these 5 Indian Consumer Brands Go Global?

When Indian PM Mr Narendra Modi announced the “Make in India” initiative, he wasn’t only looking at getting manufacturing & jobs kick-started in India, but also had the long term vision of getting Indian brands to go global, ultimately “Made in India”. In debating whether Indian consumer brands have the wherewithal to go global, here are some facts, as context: first, India’s share in world GDP was 6.6% in 2013 compared to the US’ 16.5% and China’s 15.9% (World Bank PPP study); 1.6% (eight by number) Indian companies figured in the global Fortune 500 list, compared to China’s 19% (95) and USA’s 26% (128); finally, no Indian company featured in the world’s top 100 brands in the 2014 Interbrand’s Best Global Brands study. Interbrand’s World’s Most Valuable Brand list has over half of the brands from the US, about 10% from Asia and the remaining from Europe. A majority of these 100 Global brands were consumer brands.

Diving deeper, of the eight Indian companies in Fortune Global 500 2014 list, six deal in oil & minerals and only two are consumer brands, namely State Bank of India and Tata Motors. Another Transnationality Index (TNI) study shows that there are about 15 Indian companies that qualify to be global or transnational corporations, as they earned a majority of their revenues from international operations, had significant assets held overseas, and also employed international talent. However, only two consumer product companies, Tata Global Beverages and Tata Motors figure in this TNI Top 15 list. The remaining were enterprise brands and derived majority of their revenues from B2B transactions.

Looked at differently one can ask, that why is it that from a country that contributes 6.6% to the world’s GDP, there are pretty much only companies from one entity, namely the Tata Group that come up competitively, globally? Why haven’t Indian consumer brands become world-beaters? Is the size of domestic market keeping them too busy locally? Or are there other reasons that are making them shy of conquering the international markets?

Some of the reasons for not expanding overseas by Indian consumer brands could be due to lack of one or more factors- investment required, local market understanding, competitive technology advantage, management talent, and finally just a lack of ambition or vision of those at the top.

So are there any Indian consumer brands that are ready to go global? Yes, there are many Indian companies who are doing exceptionally well on the home turf. Some of these Indian brands are now priming up their global ambitions by taking their brands overseas, in the hope to grow their revenues and make a mark on a global scale.

Here’s my list of five Indian consumer brands that are potentially ready to go global:

Royal Enfield (RE): Holding a staggering 90%+ market-share in the mid-sized (250-800cc) bike segment in India, RE is credited for re-inventing the ‘leisure biking’ segment and bringing the love for biking back in the cities. While the company has been expanding its bike range and number of stores in the domestic market, RE is also looking for developed markets like Europe, US for value-growth and emerging markets like South East Asia, Latin America for volume growth. With the launch of Continental GT in UK last year, the company made its global ambitions clear. To quote LA Times – “India’s Royal Enfield is going global with retro-cool bikes”.

Café Coffee Day: A lot has happened for this coffee chain over the last two decades. With its own coffee plantations, nearly 1500 sit-down stores, 900 Express counters for take-away and 16000 vending machines in corporates, CCD enjoys nearly 65% market-share in the domestic market. The Starbucks entry in India has already forced CCD to come up with new innovative formats like the Lounge and Square for targeting premium coffee-lovers. Loved by the youth at home for its inviting colorful store layouts, its affordable range and great service, CCD brings a deep understanding of the service industry and coffee preferences across the world from its export insights. With stores already launched outside India, CCD is beginning to take its first steps towards its global growth story.

Zomato: Created with the simple idea of connecting people to eateries, Zomato has already internationalized its operations to 16 markets and about 50 cities. With reviews, online menus, nearest restaurants, addresses, average meal costs available on site and also via apps, Zomato provides quick & easy food locations and ideas to hungry stomachs. With a quarter million restaurants covered, Zomato is expanding aggressively its overseas presence via both organic and acquisition routes, with recent acquisitions of local restaurant guide companies in New Zealand, Czech Republic, Poland and Slovakia. While competition comes from mostly smaller companies like Burpp and Just-Eat, the real test for Zomato will come when its faces the world’s largest listing company Yelp having multi-country presence and multi-billion $ valuation. As Economic Times remarked – “Zomato is best positioned to build a formidable global internet company out of India”.

Micromax: After conquering the remotest parts of rural & semi-urban India, Micromax finally set its eyes on the urban India market. With the smartphone market picking up in India, Micromax launched its smartphone range, bringing exceptional value at un-imaginable price-points, literally at half levels of the competition. Consumers were skeptical and Micromax learnt quickly from their initial launches and went on to create one of the most successful smartphone series ‘Canvas’ in India and have become India’s 2nd largest smartphone brand by market-share. With global markets in sight, they used ‘Hugh Jackmann’ to raise the company profile and internationalize their image. With the world economy still limping, consumers across the world are looking for exceptional value in their purchases. Having tested water in some emerging markets, Micromax will do well in international markets given the ambition of its young founders, history of moving quickly, and getting the right talent onboard.

Fabindia: Loved by Indians and foreign tourists for its ethnic wear, this retail brand has evolved its offerings to include organic food, home furnishings, personal care, jewelry, and furniture. Fabindia is not only expanding its stores in India but also internationally in Singapore, Middle East and Italy. Plus it’s giving the stores an uplift to accommodate its new product categories and appear contemporary to its target audience. Can it expand overseas and go global? Yes, as many indicators lie in its favour. Globally, especially in developed markets, consumers are supporting local communities and businesses by buying locally. And they are ready to pay premium for goods that are organic, goods that travel less distance from farm to consumption and give fair prices to their communities. Fabindia could become the platform to work with local businesses to source local goods, keep the local heritage alive and complement it with its global range.

The next logical question to ask then, would be, what would it take for these 5 Indian consumer brands to go global? Focusing on the following areas, to begin with, will put Indian consumer brands on the path to going global:

Develop local market understanding: Based on understanding of different geographies, trends, consumption patterns, these companies can understand what will appeal, and sell across multiple markets. Further, develop business models basis the market structure and replicate them in newer markets for faster expansion.

Hire proven global talent: Resources and skills that are good for a local market may not be good enough for internationalization. Globalization requires managers having skills in multiple areas; long-range planning, ability to move fast & look for efficiencies, coaching and empowering skills, ability to spot commonalities and appreciate cultural differences across geographies, and develop local strategies.

Set-up multi-location design and R&D facilities: As some consumers evolve & adopt before others, these companies will have to stay on top of trends, spot opportunities and come up with innovations and create new categories for multiple markets. Having design, insights & technology centers across some key locations in the world would help them stay ahead on the product and opportunity curves.

Build strong partners: The ability to create brands and consistent imagery across multiple markets requires strong creative, media, digital, and research agency partners. Also required in this regard is the ability to develop and evolve distribution partners as they grow in the markets.

Drive omni-channel sales & marketing: Connected stores, integrated offline & online stores, and supply chain that triggers production based on real-time consumer trends will help drive profitable growth and revenues.

Ensure significant investment & resources: Globalization requires investment in local resources, adapting business models, getting fair share of failures and mental strength and attitude to succeed.

With great brand propositions, these 5 Indian companies have quite some similarities – ambitious entrepreneurs, professional management, success in domestic market, global competitors challenging them to innovate and expand into newer categories and geographies. Only time will tell, when these 5 Indian consumer brands will be truly global.

-Anand Narang
Marketing Director at Huawei

HTTP and HTTPS Protocol

HTTP and HTTPS Protocol- A Comparison

techclinch- http vs https- comparison
techclinch- http vs https

Hypertext Transfer Protocol (HTTP) is a protocol which is used in networking.

Here’s how it works:

When we type/write any website’s address in our web browser, the browser acts as a client, and the computer acts as a server which has the requested information.

When a client asks/requests for information from the server, it uses HTTP protocol to fulfill the task. After completing the request, the server responds back to the client. This response is in the form of web page which we see just after typing the web address and press ‘Enter’.

Hypertext Transfer Protocol Secure (HTTPS) is a combination of two different protocols. It is more secure way to access the web. It is combination of Hypertext Transfer Protocol (HTTPS) and SSL/TLS protocol. It is more secure way to sending request to server from a client, also the communication is purely encrypted which means no one can know what you are looking for. This kind of communication is used for accessing those websites where security is required. Banking websites, payment gateway, emails (Gmail offers HTTPS by default in Chrome browser), and corporate sector websites are some great examples where HTTPS protocols are used.

For HTTPS connection, public key trusted and signed certificate is required for the server. These certificate comes either free or it costs few dollars depends on the signing authority. There is one other method for distributing certificates. Site admin creates certificates and loads in the browser of users. Now when user requests information to the web server, his identity can be verified easily.

Here are some major differences between HTTP and HTTPS:

HTTP- URL begins with “http://”
HTTPS- URL begins with “https://”

HTTP- It uses port 80 for communication
HTTPS- It uses port 443 for communication

HTTP- Unsecured
HTTPS- Secured

HTTP- Operates at Application Layer
HTTPS- Operates at Transport Layer

HTTP- No encryption
HTTPS- Encryption is present

HTTP- No certificates required
HTTPS- Certificates required

10 Sign Placements- Got to Be Kidding

from: funny_or_die

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